Customer Loyalty: The CSR Connection
In today's competitive business landscape, organizations are recognizing the critical role of Corporate Social Responsibility (CSR) in shaping their brand’s reputation and influencing consumer behavior. CSR encompasses a company’s efforts to operate ethically, sustain the environment, give back to communities, and demonstrate accountability to various stakeholders. A core question confronting both academics and business leaders is: How does CSR influence customer loyalty?The Mental Link: Confidence and Affective ImpactCustomer loyalty extends far beyond mere repeat purchases; it is deeply rooted in emotional connections and trust. When organizations commit to socially responsible initiatives—such as reducing carbon footprints, supporting social causes, or promoting…
